Our Story
A brand born of a shared obsession
Charlie, Adam and Will have been friends for over 25 years, bound by a shared obsession with great food, beautiful drinks and sharp style. One afternoon, over a long, joy-filled and excellent lunch at a favourite restaurant - Bouchon Racine - a simple idea took hold: what if that joy, and the energy, emotion, and stories behind unforgettable dining and drinking experiences, could be worn and felt every day?
Deeply connected to the hospitality industry, Aperitivo Digestivo, was born from the unseen grit and soul that goes into a great meal.
Everything we do is infused with the passion, precision and artistry of culinary culture, the heart and soul of a memorable meal. Our fashion isn’t polished for the runway, it’s inspired by the uniform of the hardworking, attuned to the heartbeat of great service. Worn with swagger by those who’ve earned it and created to be worn anywhere for everyone that truly loves the joys of great food and drink - like a perfectly seared fillet of beef or expertly crafted Negroni.
We believe in the power of the gastronomic world to unite people, spark inspiration, and bring joy. Our products celebrate the chefs, sommeliers, bartenders, producers, and passionate eaters who make this world so vibrant.
At our core, we honour the chef’s eye for detail - only crafting what we’d be proud to “serve” and we’re here to enjoy the journey: with generosity, good humour, and deep respect for the community that shares our love of gastronomy.
Aperitivo Digestivo is more than physical products. It’s a tribute to taste.
Charlie
Charlie began his journey in hospitality working in his family’s café-bars and restaurants in Leeds, while also organizing club nights across the city. He cut his teeth at the influential Anchor and Hope in Waterloo from 2004 before opening The Canton Arms in 2010. Both pubs are cornerstones of London’s modern gastropub movement. Under Charlie’s leadership, The Canton Arms quickly earned national acclaim, remaining in the Top 50 Gastropubs for 15 consecutive years and being named Harden’s Best London Pub in 2021. It remains there still, deeply embedded in London’s food, drink, real ale and natural wine scene. Charlie brings a chef’s eye, a restaurateur’s sensibility, and an enviable global network of collaborators to Aperitivo Digestivo.
Adam
Adam grew up surrounded by beautiful clothes and big flavours. His father ran a trailblazing chain of premium fashion shops in the North East - well before it was fashionable - instilling in Adam a deep appreciation for style, texture and detail. He later studied at St. Martin’s and built a career in film as a producer and director. Known for his legendary generosity and unfiltered passion for food and drink, Adam brings storytelling flair, brand vision, and serious production firepower to Aperitivo Digestivo.
Will
Will quite literally grew up in a restaurant - living above his parents’ place and working every station from a young age. Though he (reluctantly) promised his parents he’d never open a restaurant himself, hospitality runs deep in his blood. Will now works as an advisor and coach to startups and scaleups, helping them grow with clarity, heart and control. With 20+ years’ experience across consulting, startups, venture capital and the charity sector, he brings purpose-led strategy, financial rigour and an unshakable belief in building joyful, human-first businesses.
Toby - Our Artist
Aperitivo Digestivo garments feature unique designs created by London Artist, Toby Ursell. Toby draws on his extensive knowledge and great love for food, wine, spirits and hospitality to produce original artworks that tell gastronomic stories of passion, indulgence and delight.